Content Leader/
Brand Strategist/
Data-Driven Storyteller

Background for Alison Caporimo content expert

As a former journalist and magazine editor in NYC-based legacy media, I bring rich content that drives awareness and action to the brand side. As a content leader, I blend my storytelling expertise with strategic, data-driven decision-making to craft compelling brand narratives that stand out and convert.

Prop stylist: Elizabeth Serwin; Photographer: Cate Hellman

Marketing

I drive brand differentiation, organic growth, and cross-team collaboration with content that resonates with growing audiences and supports business goals.

I've also spearheaded initiatives to bridge paid and organic efforts,

up-level SEO to increase organic traffic by 800%, solidify partnerships

to grow reach and lead video production to enhance brand storytelling for millions of followers across major social platforms.

Editorial

From overseeing powerful features and compelling celebrity profiles to driving industry-leading video creation across mega social media accounts, my goal has always been to engage audiences and start a conversation.

I've held editorial positions at The New Yorker, Allure, Every Day with Rachael Ray, Reader’s Digest, BuzzFeed, and Seventeen, where I served as Deputy Editor and interim Editor-in-Chief.